PKF UAEProfessional services
Driving Success for PKF with 71% Traffic Surge
- Services on this engagement
- Named in this case study as
- “global network of accounting firms offering audit, accounting, tax, and business advisory solutions”
- Client site
- pkfuae.com
- Increase in website traffic year on year over the first 12 months
- 71%Increase in website traffic year on year over the first 12 months
- Keywords ranking in the top 10 on SERPs in the first 12 months
- 90+Keywords ranking in the top 10 on SERPs in the first 12 months
- Increased social media reach across multiple channels over the first 12 months
- 53%Increased social media reach across multiple channels over the first 12 months
- Increased local audience reach over the first 12 months
- 85%Increased local audience reach over the first 12 months
The brief
PKF UAE is a member of PKF International, a global network of accounting firms offering audit, accounting, tax, and business advisory solutions. The company has over 165 staff members and serves a wide range of clients. PKF UAE is committed to providing its clients with the highest quality services. The company's team of experienced professionals is dedicated to helping its clients to achieve their business goals.
- Client
- PKF UAE
- Sector
- Professional services
- Client site
- pkfuae.com
The challenge
With its global headquarters in London, PKF is an established accounting firm well known for its competence in financial and business advice services. In a very competitive market, the UAE division of PKF intended to strengthen its online presence and increase its reach. With their global reputation, they aimed to establish a more significant presence within the UAE market.
What we did
We designed a comprehensive digital marketing strategy to address PKF's unique challenges. We conducted a thorough SEO audit and implemented on-page and off-page optimizations to enhance the website's search engine rankings. An engaging content strategy was developed, including blog posts and informative articles, to showcase PKF's expertise and engage visitors. Comprehensive keyword research was conducted to target relevant industry-specific search terms and targeted Google Ads campaigns were launched to boost website traffic and generate qualified leads.
What changed
PKF experienced a remarkable transformation, and it's evident in its enhanced digital presence. Their SEO strategy bore results, with an impressive tally of over 90 keywords consistently securing top 10 positions on Search Engine Results Pages. This achievement substantially elevated their online visibility, making them a prominent fixture in their industry.
Throughout the initial 12 months, PKF witnessed a substantial year-on-year increase of 71% in website traffic. This upsurge was instrumental in expanding their reach beyond borders, propelling them to a significant position in the UAE market and beyond. It's not merely an increase in numbers but a testament to the resonance of their services in the online sphere.
The substantial growth in both keyword rankings and website traffic was a game-changer, solidifying PKF's standing in the highly competitive UAE market. Moreover, it served as a catalyst for substantial business growth. The increased visibility and audience engagement translated into tangible results, further emphasizing the prowess of strategic digital marketing in driving a company's growth trajectory.
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